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Nikola Baldikov
- Founder of InBound Blogging
- Posted on February 29, 2024 by Fardeen Khan
- Reviewed and edited by Niall Doherty
Nikola Baldikov is the founder of InBound Blogging, which started as an SEO blog, but today is more of an SEO and link building service 🔗
Nikola reveals in a recent interview…
As of today, when my company recently turned one year old, our income is about $20,000 per month.
It sounds like he’s been working in some sort of online business since 2012, having tried selling t-shirts online and then blogging and affiliate marketing.
And it’s been about a year since she switched to the agency model 👍
How Nikola got his first clients…
What I did was advertise my business through LinkedIn and so called word of mouth marketing.
I had already established a solid network of contacts, so word spread quickly and I was able to reach the right people. My efforts in this matter paid off six months later—we had three new clients…
Although I am a digital marketing expert, ironically, my clients have followed more traditional paths. One of our biggest customers, even right now, is my previous employer.
🎯 This is the most reliable way I’ve seen for agencies and freelancers to find clients: tapping their existing network.
Forget about paid ads and the like until you try it.
Also, you don’t need a lot of clients to make a good income, as Nikola can attest to…
Currently, we have four customers. About 50% of what we earn from them is distributed to cover operating expenses etc. The other half is our net profit.
💬 Last words from Nikolas…
The best advice I can give hesitant entrepreneurs is to trust their instincts. It may sound like a cliché, but it’s true. My intuition led me to the decision to quit my stable job in a big company and start my entrepreneurial journey. This was one of my best decisions.
My biggest takeaway here: don’t underestimate starting a simple service business.
Nicola has tried for years fancier business models on the internet than those that promise passive income. But these businesses never took off for him.
Things finally took off when Nikola switched to the agency model and started providing SEO services for a few clients 😎
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