8 Tactics to Dramatically Improve Your Localization Marketing Strategy

Did you know that almost half of the world’s population speaks more than one language?

This is quite a staggering number and proves how important localization is for businesses. In fact, 75% of customers are more likely to buy from a brand again if they receive support in their native language.

So, what exactly is localization and how do you implement a localization marketing strategy for your business? We give you the localization 411 on everything so you can take your business to the next level.

So grab a pen and paper and get ready to take some notes!

What is localization?

Localization, at its most basic level, is the process of adapting a product or service to meet the cultural and linguistic needs of a niche market. This can include anything from translating text and creating marketing materials in different languages ​​to adapting product design and user interfaces to make them more relevant to local consumers. An enterprise communication platform helps you provide seamless service to your customers, and localization tailors service perfectly to your audience.

To localize your website content so you can conquer new global markets, you need to understand how to decipher different cultural values ​​and trends. For example, let’s say you want to promote your enterprise chat software in France.

You might think that you can just take your existing website and put a French translation on it, but that would be a big mistake. To appeal to French consumers, you need to understand the cultural nuances that make them stand out. What motivates them? What type of language do they respond to? What are their buying habits?

Why Localize?

There are several reasons why businesses should localize their marketing materials, including:

• To reach a more diverse audience
• To improve the ranking of online businesses in search engines
• To increase website traffic
• To increase conversion rates
• To build brand loyalty among international consumers
• To protect against legal issues

Types of Localization

Localization can take many different forms, depending on the needs of the business and the target market. Some common types of tracking include:

8 tactics to improve your localization marketing strategy

Now that we’ve covered the basics of localization, it’s time to look at some tactics you can use to improve your localization marketing strategy.

1. Start with the translation

If you’re new to localization, one of the best places to start is translation. This process involves taking your existing marketing materials and translating them into different languages.

When translating your content, it is essential to work with a professional translator who is familiar with the target market and local culture. Additionally, it is important to use a translation management tool that can help you track and manage translations in multiple languages.

Let’s say you’ve written an article on how to use the remote management tool and you want to translate it into Spanish to reach a wider audience. The first step would be to find a Spanish translator who is familiar with the topic of remote management. The translator would then translate the blog post into Spanish, and you would use a translation management tool to ensure the translations are accurate and up-to-date.

2. Locate your Website

To reach new global markets, you need a local website that is tailored to the needs of consumers in those countries. This includes translating your website content into different languages ​​and designing and optimizing your website for local search engines. Also consider your web hosting — an international data center close to your target market helps with your website strategy.

Whether you’re choosing country-specific domain names or an .ai domain for your cutting-edge company, you need to make sure your site is targeting a global audience.

3. Customize your social media marketing

Leveraging social media is a key part of any localization strategy, and it’s important to tailor your social media marketing efforts to meet the needs of local consumers. This means translating your marketing materials into different languages, using local hashtags, and targeting your ads to specific demographics.

4. Customize your content marketing

Content marketing is a key part of any localization strategy, and it’s important to create local content for different markets. This means translating your posts, articles and videos into different languages ​​and targeting your content to specific countries, which is a great way to boost your content.

5. Locate your product descriptions

When selling products online, it’s important to provide local product descriptions that are relevant to local consumers. It’s just a part of business communication. This includes translating your product descriptions into different languages ​​and including local images and videos.

Let’s say your product is an app that helps people track their fitness goals. To sell the app in a foreign market, you will need to translate the product description into the local language. You should also include local images and videos that are relevant to your target market. This will not only help you get a better rating in the app store, but also help you attract more local consumers.

6. Identify your email marketing

Email marketing is another important part of a localization strategy, and it’s important to tailor your emails for different markets. This means translating your email content into different languages, using local subject lines and call-to-action buttons, and targeting your emails to specific countries.

7. Locate your user interface

UI localization is an important aspect of website localization. This includes adapting your website’s user interface to meet the needs of local consumers by translating menus and buttons into different languages ​​and designing your website for different screen sizes. Don’t forget to make sure your business phone number works for your local market.

8. Identify your marketing materials

Local marketing materials are an important part of any localization strategy. This includes translating marketing materials into different languages ​​and designing them for different markets. Local marketing materials may include translated brochures, leaflets or catalogues.

Final thoughts

So there you go. These are just a few tactics you can use to improve your localization marketing strategy. By following these tips, you can reach new global markets and connect with local consumers.

Localization is a great PR tool because, with the right localization, you can be found on all the major search engines for your target keywords, driving high amounts of relevant traffic to your website. In addition, localization also increases your chances of getting stuck in the local press, which can help you generate even more traffic and awareness for your brand.

Good luck and happy tracking!

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