So you’ve decided you want to take the leap and start a service-based online business and you want to become a social media manager.
You’ve probably seen many people (myself included) sharing the opportunities available to those starting their own online business. I was able to grow my own online business to over $400,000 in just a few years.
Getting away from that 9-5 life can be one of the best things you can do, especially if you want to live a life of freedom, travel and become financially independent.
And becoming a Social Media Manager could literally change your life.
This is because digital marketing is a skill.
A skill that can be I found out and is in high demand. The creator economy is expected to be worth trillions in the coming years and all these creators need support with digital marketing to scale.
This means that as a Social Media Manager, you can easily build your business into six figures and beyond, as long as you have the right knowledge and expertise.
What is a Social Media Manager?
Unfortunately, being a freelance social media manager doesn’t mean playing on your phone and scrolling through TikTok or Instagram all day.
However, that doesn’t make it a fun job that you can do anywhere in the world.
Social media management can be incredibly rewarding, you’ll have a lot of responsibility and you’ll likely take on a variety of different tasks, including:
- Graphic design
- Copywriting
- Strategy
- Data analysis
- Customer service (if you contact customers and chat in DMs)
What skills do you need to become a Social Media Manager?
Due to the varied nature of the role, there are many skills you will need to develop to succeed in your Social Media Management business.
Of course, you will need to have some knowledge of the digital marketing space and how social media works, and although some social media managers “outsource” a lot of work to them, many hiring online business owners will expect from you to become a bit of a social media strategist.
The good thing about this though is that you can charge higher prices.
If you are just starting out as a social media manager, you may want to consider taking additional training or a course on the skills you need to develop as a social media manager. There are literally hundreds of great social media management courses available online that you can invest in to learn these required skills.
If you already have the desired skill set. maybe you’ve worked on social media for a company or successfully developed social media accounts in the past, you might just need some help with the business side of things.
In that case, Confident CEO Academy will help you become a fully booked social media manager.
3 steps to start your social media management business
Deciding on your platforms
As an online business owner, you decide which platforms you will choose to work with.
You may have a lot of experience with specific platforms, or you may decide that you want to post to multiple platforms and offer full-stack social media management services.
Whichever route you choose to take, it’s important to remember that each social media platform has its own intricacies and will require a different approach.
For example, TikTok is more of an outreach platform. Most of the people who see your content on TikTok are people who don’t follow you, so if you became a TikTok Strategist, you need to create and design content that works well for people who don’t really know your customers yet. top of funnel content.
Whereas Instagram is more about cultivating your audience and cultivating a community to attract high ticket customers.
Sites like Pinterest are search-based, and you’ll need knowledge of things like SEO and keyword research in order to generate great customer results.
Nailing the niche and your ideal customer
The next step is to approach your niche and your ideal customer.
Your niche is the industry you want to work in, while your ideal client is WHERE you want to work together.
If you’re brand new to social media marketing and management, you might want to try working with clients in different industries to see who you enjoy working with the most.
You may naturally thrive in certain industries, and if you have previous work experience in a particular field, that may be a good place to start.
Of course, if you have a specific niche, it will be easier to get your messages across and give your copy some creative flair when marketing your social media management business.
However, if you understand who your ideal customer is, what their problems and wants are, your messaging will be good enough to sign clients.
Familiarity with your Messages
Your messaging is how you communicate your offering to your ideal customers and make it desirable.
It can be the difference between attracting low-ball clients and those who don’t bat an eyelid paying 4 figures+ a month for your services.
MANY Social Media Managers drive themselves into unnecessary stress and burnout because they seriously LIABLE for their services because they are used to hearing phrases like “it’s too much” or “I can’t afford it now”.
I have a completely free masterclass on how to customize your messaging through trigger content infused with buyer psychology. Access my cash content type here.
Your next steps to becoming a Social Manager
Once you’ve completed the steps above and taken my free mini-course on how to build a 6-figure foundation in your business, you’ll have everything you need to start building and growing your own social media management business.
But if you’re ready to see results fast, it might be time to consider hiring a marketing and business coach like me to help you avoid all the mistakes I made when I first started
And if you crave community and rubbing elbows with like-minded, freedom-hungry online business owners, my online mentoring program, Confident CEO Academy, has everything you need to grow a thriving online business. Over 50 students have passed through the doors of CCA and the results speak for themselves.
Speak soon,
Claudia xx
