Meet Steve Huynh, a YouTuber, Master Engineer and self-proclaimed “productivity addict”. In 2023, Steve combined all three specialties to build his own first stayr starting course, opening up a world of new possibilities and reshaping his course in ways he never imagined.
See how Steve did it.
“The community and content are powerful and give you confidence that you’re doing the right thing.”
— Steve Huynh
Steve joined the All-Access Pass community in the summer of 2023 with 100K subscribers on his YouTube channel, @ALifeEngineered. But he was looking for more than just incremental audience growth – Steve aimed to start scaling and monetizing what he could offer his audience.
With 18 years in the technology industry as a software engineer, Steve’s mission is to nurture technology professionals like himself by fostering a growth mindset and accelerating their careers as quickly as possible.
Steve set out to create a course to advance these goals and better serve his audience. But like many first-time course creators, he had concerns about the intricacies of a successful launch. What would be the price structure? How would he promote the course and through which channels? Should the course be launched in a beta group first? Would his students have lifetime access or would he offer a subscription model?
Questions like these can be dizzying for entrepreneurs like Steve. in his search for answers, he found the All-Access pass. “SPI provides clarity and a recipe for success in areas that are extremely ambiguous and frankly scary to tackle on your own,” he says. “The community and content are powerful and give you confidence that you’re doing the right thing.”
Leaving a career at Amazon to pursue a dream
Inside the All-Access Pass — SPI’s premiere community-driven learning platform specifically designed for early-stage entrepreneurs — Steve revealed the answers he was looking for. The community provides members with a course library, ways to connect, guided course accelerators, access to experts, and more.
“Without SPI I know things would not have gone as smoothly,” Steve emphasizes. “SPI helped me create the offer, structure the program and with the pricing.” He also mentions it A to Z online tutorialshis favorite subject, was the key to his success.
Steve realized that his program was potentially profitable for students – by helping software professionals get promoted as quickly as possible, their earnings could increase by tens of thousands of dollars or more. Steve decided to design his course around a high-ticket model with two price points: $4,000 for standard access and $8,000 for premium access.
He marketed his course with a combination of YouTube content, an email list with 5,000 subscribers, and guest spots on other email lists. He then launched the course with a live YouTube webinar with 445 concurrent viewers at its peak.
“I made a healthy six figures in sales for my first team,” says Steve. “I still can’t believe it.”
But Steve didn’t stop there, planning to expand his offerings to include a community and more courses at lower entry points. Best of all, with more recurring revenue on the horizon, Steve finally realized one of his biggest business dreams: he left his 18-year career at Amazon to focus solely on his business.
After the initial cohort launch, Steve decided to run another one. This time, he gave his audience a weekend to participate – sales increased by 30 percent, concrete confirmation that quitting his job was the right choice. (He posted this video on his YouTube channel detailing the move.)
“That wasn’t really specific to me in 2023,” Steve admits. “After the successful launch, everything changed. If I can do it, so can you.”
Somewhat by chance, Steve met Pat at VidSummit in 2023, before Steve’s class started. “It really helped calm my nerves,” says Steve. “It really helped give me the confidence I needed to start the program. A million thanks to Pat and the team. This thing works, guys.”
Looking up
“If I can do it, so can you.”
— Steve Huynh
Steve emphasizes how powerful it is to offer your own product in your content, rather than relying on advertisers and ad revenue. “It’s very difficult to maintain relationships and produce content for needy advertisers,” he says. With the help of the All-Access Pass community, Steve is on the verge of further accelerated business growth.
When asked about the future, Steve says “I’d like to be time rich and not necessarily money rich. And that, but having the freedom to do what I want when I want is priceless. That’s not really an option for my corporate job.”
With the new wealth of time, the only way for Steve to go is to get up. And with a strong community behind it, the possibilities seem limitless.
Lightning Round:
The biggest takeaway or aha moment from the All-Access pass
The biggest challenges were emotional. It’s a rollercoaster that you put yourself out there on. Once I figured that out, the rest was easy by comparison.
Favorite course on the All-Access Pass
A to Z online tutorials.
Unexpected benefit of the All-Access pass
I still can’t believe all the lessons are included for such a small price.
