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How to use Ahrefs and ChatGPT to improve your SEO

MoneyFit 365By MoneyFit 365February 2, 2024No Comments
How To Use Ahrefs And Chatgpt To Improve Your Seo

If you are an Ahrefs user, you can combine our data with ChatGPT to improve your SEO.

Here are some of the best use cases.

1. Fill in the missing subtopics in the existing content

If a page is outranking you, it may be because it covers important subtopics that searchers want to see (and you don’t).

Here’s how to find these subtopics:

  1. Enter your target keyword Keywords Explorer
  2. Scroll down to SERP overview
  3. Check out three related top ranking pages
  4. click Open to and select Empty Content

The Empty content The report shows you the shared keyword rankings between these top ranking pages. Extract all keywords from the report. Then go to ChatGPT and write a prompt like:

I’ll give you two things.

#1. A blog post about [topic]

#2. A list of keywords related to the topic

I want you to tell me what keywords, entities, or subtopics I’ve missed in my content based on your keyword list.

ChatGPT will tell you what’s missing:

ChatGPT suggests missing subtopics that my content could cover

You don’t need to update your content with every “gap” found in ChatGPT. It’s just a suggestion, so determine which ones are most relevant to your target keyword and update your content accordingly.

2. Create an outline optimized for search

ChatGPT is pretty good at creating blog post outlines. But you can make sure ChatGPT creates search-optimized outlines by giving it important subtopics that searchers want to see.

Do the same as above by extracting keywords from the Empty content report. Then enter this prompt in ChatGPT:

I will give you a list of keywords related to [topic]. Create an outline for this topic based on these keywords.

ChatGPT's suggested outline, based on a keyword list I providedChatGPT's suggested outline, based on a keyword list I provided

Voila! Your outline is ready.

3. Determine the search intent

Search intent is the reason behind a query. If you want to have the best chance of ranking, you should align your content with search intent.

Typically, search intent is determined by looking at the top-ranking pages for your target keyword.

You can ask ChatGPT to do this for you. Enter your keyword in Keywords Explorer and extract SERPs from SERP overview.

Export for SERP OverviewExport for SERP Overview

Copy the top 10 ranking titles and give ChatGPT a prompt like:

I will give you a list of titles. These are the top pages for the keyword . Can you identify search intent for me?

ChatGPT will analyze search intent for you:

ChatGPT's analysis of search intent for the keyword "how to improve seo"ChatGPT's analysis of search intent for the keyword "how to improve seo"

Very annoying; Good news: We’ve built this use case right into Keywords Explorer. Just click Determine intentionsand we will do it for you:

The "Determine intentions" feature in SERP Overview, Keyword ExplorerThe "Determine intentions" feature in SERP Overview, Keyword Explorer

4. Find key keywords (and then find more keyword ideas)

Seed keywords are words or phrases that you can use as a starting point in a keyword research process to unlock more keywords.

There are obvious keywords for each niche, such as “coffee” if you have a coffee site. But you might miss terms like “moka pot” or “aeropress,” especially if you’re unfamiliar with the space.

ChatGPT can help with this. Just ask him to give you terms.

Give me terms related to [topic]. Skip the descriptions.

List of coffee-related terms suggested by ChatGPTList of coffee-related terms suggested by ChatGPT

You can then use these as primary keywords in the Keyword Explorer to find more keyword ideas.

Keyword ideas generated from a list of terms suggested by ChatGPTKeyword ideas generated from a list of terms suggested by ChatGPT

SUGGESTION

We’ve built artificial intelligence into our Keyword Explorer to help you find keywords easily. You can skip the whole ChatGPT part now.

Have AI suggest seed keywords, a feature in Keyword ExplorerHave AI suggest seed keywords, a feature in Keyword Explorer

If you are doing SEO for multiple markets, you may want to target the same keywords in different languages. This isn’t a big deal if you’re multilingual, but some of us struggle with languages. Don’t worry: ChatGPT can help.

Take your list of keyword ideas and ask ChatGPT to translate them.

I have a list of search queries in English. If a native Spanish speaker Googled these queries, what keywords would they use? Suggest one to five of the most common alternative local expressions for each query that reflect their meaning, taking into account both colloquial and formal terms.

ChatGPT translates terms into another language for keyword researchChatGPT translates terms into another language for keyword research

Paste these terms into Keyword Explorer and set the country you are researching to see if they have search volume.

List of keywords and their search volume, based on what is translated by ChatGPTList of keywords and their search volume, based on what is translated by ChatGPT

6. Fix missing titles and meta descriptions

A common problem that affects many websites is missing titles, H1 tags or meta descriptions. You can find out if your site has these problems by running a crawl with Location control.

Title and meta description issues detected by Site AuditTitle and meta description issues detected by Site Audit

Click on the number to view the affected pages. Then click Export to get all URLs.

Export button in Site ControlExport button in Site Control

Take these URLs to ChatGPT and have it generate meta descriptions for you.

I have a list of URLs that have no meta descriptions. Create meta descriptions for them. Keep it under 160 characters and use active voice.

Suggested meta descriptions from ChatGPTSuggested meta descriptions from ChatGPT

7. See branded and unbranded keyword analysis of any site

Branded keywords contain the name of your company, service or product. Knowing the distribution between branded and non-branded keywords is useful because:

  • If you’re analyzing a competitor, you’ll want to know how much of their traffic is branded (which you can’t replicate).
  • Branded traffic may not be directly controlled by SEOs, so you may want to be clear about performance.
  • Bigger brands get more branded searches (ahem!), so it could be a good server to see how well your brand is doing.

To see the breakdown, enter your website (or your competitor’s website). Site Explorer, go to Organic keywords report and click Export.

Export button to Organic keywordsExport button to Organic keywords

Upload the file to ChatGPT and give this message:

Label each keyword in the Keyword column as branded or unbranded. Next, create a pie chart that shows the sum of “Current Organic Traffic” for both categories. Include a legend on the pie chart.

Created pie chart for branded and unbranded keywordsCreated pie chart for branded and unbranded keywords

Final thoughts

Ahrefs isn’t just an SEO tool – it’s one big data engine. So it’s all about extracting and extracting the most relevant data from our toolset and then using ChatGPT to help with the analysis.

Did I miss any cool utility cases? Inform me XTwitter or LinkedIn.

Ahrefs ChatGPT Improve SEO
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