Everyone wants to build a six-figure business, but not everyone is willing to work to get there.
Over the past 3 years I have been able to build a six figure business and I attribute it to building a solid business foundation, learning proven marketing methods, and building my business in a way that I knew would help it survive long term.
And it didn’t just work for me.
Dozens of my clients have reached five figures and six years through implementing the right foundations and developing a solid marketing strategy that calls in clients consistently.
I even had a client contact me last week to say that she is on track to bring in £50,000 in six months and that back in corporate it would have taken her years to make that kind of money in a year, never mind six months .
So, with that in mind, I wanted to share some of the strategies I’ve implemented over the years to make six figures in business and the strategies I share with my clients as well.
I decided to understand my ideal customer on a deeper level
It’s time for tough love.
Because right now, you do all what social media experts tell you.
You show up on stories everyday, post regularly on Instagram and all you get are crickets.
It makes you wonder if you’re cut out for business because you’ve done market research for your offering and people said they want it but aren’t buying.
Well, the reason you’re not making sales from your content right now isn’t because your pitch sucks, it’s because your content it is very flat surface.
Your content doesn’t delve into what your ideal customer wants.
They don’t really feel seen and heard and they don’t resonate and connect with what you have to say.
It’s not enough to just talk about the goals they want to achieve or the pain points they want to avoid, you have to go deeper.
How does their current situation affect their lives? What will it mean for them to reach £10,000 months?
For example, I work with a lot of people who want to travel and work remotely. I incorporate this and share it in my content and share that my clients do the same.
I could talk about connecting with your ideal customers all day, but I created an entire blog post on attraction marketing that goes into it.
I created signature offers and mastered my launch strategy
Another thing that did wonders for my marketing and sales goals was really fine-tuning my product suite.
I see many online business owners, especially younger ones, launch new offers every month and then struggle to get customers and consistency to hit those 6 figure years and 5 figure months.
It just leads to burnout and doesn’t create long-term awareness of your offerings.
My first signature offering, Confident CEO Academy, has now generated over $120,000 for me in the business.
Because the trick to launching a successful (and profitable) offering is to constantly improve it. Run the program, get feedback and implement it, start it again and repeat the process. During this time you will also learn a lot about what startup strategies work for your business as well.
By sticking with this signature service and refining it over time, I was able to build huge levels of awareness for that program, really get my messaging across, and understand what it took to get consistent client results.
Now, I sell CCAs using evergreen marketing strategies.
One thing I’d like you to do on the back of this blog post is think about it yours signature offer.
Is there anything in your offer suite right now? you could he refine and make 6 figures out of? It could be a lesson, group program, mastermind, inclusion. whatever suits the way you want to do business.
Since launching CCA, I’ve also launched my second signature offering, the Freedom CEO Accelerator.
I knew this was the perfect next step for my ideal clients and a perfect fit with my suite of offerings. Plus, because of the nature of the container, I can also maximize customer retention and re-sign up customers because of the 1:1 element, it’s not completely self-regulating like CCA. In 2023 my retention rate is 80%.
What is your sign that the best marketing strategy is an amazing customer experience.
Because FCA is a higher ticket offering, it has made $80,000 in revenue since I first launched it a few months ago.
I mastered my messaging to attract higher paying clients
Finally, I got my messages across.
I talk a lot about buyer psychology with my students and it’s a big part of my No Cash Content Formula masterclass.
I learned how to leverage my content strategy to make more sales instead of just posting to please the algorithm. because a ton of likes and saves (even reachable) won’t pay the bills.
I thought about the journey my ideal customer is on, the powerful transformations of my signature offerings, and how I could motivate them to take action by speaking to both their pain points and desires in a truly relatable way.
I even thought about how I like to buy from people too, because my audience could behave in a similar way.
All of this has led to huge changes not only in my business, but also in my clients’ businesses.
Your Six Figure Strategy
Want to learn more about the marketing strategies and systems that got me to six figures?
It’s time to stop skipping the fundamentals and thrive.
I’ve created an entire mini course on the exact things your business needs to hit six figures sooner rather than later
Plus, it’s completely FREE, so there’s no barrier to entry.
Access the Six Figure Foundations Mini-Course now.
Claudia xx
