Facebook ads are messages placed by businesses to inform about their products and services in the media. Some questions often arise as follows:
Can you target Facebook ads by country?
Which country is the cheapest for Facebook ads?
How do you target all countries on Facebook?
Which country uses Facebook the most?
How do I geotarget Facebook?
How many countries can you target on Facebook?
How do I choose location on Facebook ads?
Among these questions, today I choose to discuss the best countries to target when starting Facebook advertising campaigns. Because campaigns are a responsibility, you need to be precise when starting a marketing campaign with a product or service that can sell globally. In this case, you need to be more accurate so that you don’t lose your money.
The best countries to target with Facebook ads are the United States of America, Canada, Australia, and the United Kingdom. Apart from this, India is a fast growing economy where digital excellence is being witnessed every day. If you sell courses or virtual services in these countries, it will definitely bring you profit.
That’s all well and good, but not everyone has a budget like the big brands for which strategic product marketing is essential. It helps maximize our investment from the world’s top 4 countries, but it can cost you a lot. Therefore, strategic ad placement is essential.
Can you target Facebook ads by country?
Starting in 2022, you can target users using Facebook ads based on their nation, state, and location.
Facebook analyzes various signals to locate (or, more accurately, estimate) a user’s location. The Platform may use a user’s IP address, smartphone information, profile data (such as the city indicated on their profile) and occasionally a combination thereof. They can also benefit from information about Facebook users’ friends. This targeting option is useful if your business is local and you want to focus on users in a specific city, such as Yonkers, rather than distributing your content across New York State.
Facebook has extensive targeting options, such as the “Global” targeting option. Additionally, you can focus on a Free Trade Zone or a broad geographic region such as Asia. There is a list of options here. There are limitations to what Facebook will include if you use larger audiences.
Which countries use Facebook the most?
In the latest survey, marketers found that India (340 million daily users) leads the way in Facebook usage, followed by the US (200 million active users), Brazil (130 million active users), Indonesia (130 million active users) and Mexico (98 million active users); users). Here I will share an image where you can see the number of active users from each country.
Source: backlinko
The best countries to target with your Facebook ads:
In the table, you’ll see the best countries to target—their number of active users and average CPM.
| Country | Active user | Average CPM |
| United States of America | 200 million | $14.40 |
| United Kingdom | 42 million | $3.15 |
| Canada | 19 million | $5.57 |
| Australia | 11.56 million | $9.6 |
| India | 340 million | $0.12 |
| New Zealand | 3.05 million | $9.17 |
Which countries should you target with Facebook ads?
Most traders make the mistake of choosing the same top four countries (US, Canada, UK and Australia). They believe that these countries will generate most of the revenue, but that is not the case now. Even any online “GURU” will say or teach this, but we should think logically. These may have been the best in the past, but the digital world is growing fast. As of 2022, India is growing and growing very fast economically. So don’t think that only these four will generate income.
India has the lowest cost of access and has one of the best online payment options in the world. So marketing there will also generate sales and revenue. I say this from experience. I have run ads for many brands in India and generated sales as well. Not only sales, but I’ve also generated thousands of quality leads that turned into revenue. So before choosing countries, research the potential market and then go ahead with your campaign, as no one wants to lose out when it comes to their business.
Can you target all countries on Facebook?
On Facebook, you can now target and serve ads worldwide. So if you have a product that can sell globally, then Facebook will make it easy for you. But you’d better be smart while running ads worldwide because global ads cost more than a specific location. Additionally, Facebook will take a long time to optimize your ads, which means your ads will be in the “learning phase” for a longer period of time.
Most marketers choose 2-3 countries to run ads as it will help them optimize faster and generate results sooner. It will also allow marketers to quickly analyze ads and scale them faster.
In my opinion, you should not run ads in global settings as it will be difficult to determine which countries are performing and which are not. You don’t want to spend your money in countries that don’t bring sales. A smart strategy would be to pick 2-4 countries and create different ad sets targeting those countries. Later, determine which countries are performing best, then scale that performance and stop ads in underperforming countries.
How many countries can you target on Facebook?
If you think you can target as many counties as you want on Facebook. Then you have the wrong idea about how Facebook works. As Facebook only allows you to add 25 countries to each ad set, which means you can only target 25 counties in 1 ad set. But for cities, you can add up to 250 different cities in one group.
Facebook has an extensive list of global targeting options, divided into a few categories and country groups. There are eight provincial groups, six free trade zones and five other regions.
Let me share with you the groups of eight provinces Because you will use them the most:
Country group 1: AFRICA
Mozambique, Reunion, Rwanda, Seychelles, Somalia, South Sudan, Uganda, United Republic of Tanzania, Zambia, Zimbabwe, Angola, Cameroon, Central African Republic, Chad, Congo, Democratic Republic of Congo, Equatorial Guinea, Gabon, Sao Tome and Principe, Algeria, Egypt, Libya, Morocco, Tunisia, Western Sahara, Botswana, Lesotho, Namibia, South Africa, Swaziland, Benin, Burkina Faso, Cape Verde, Ivory Coast, Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Mauritania , Niger, Nigeria, Saint Helena, Senegal, Sierra Leone and Togo, Burundi, Comoros, Djibouti, Eritrea, Ethiopia, Kenya, Madagascar, Malawi, Mauritius and Mayotte.
Country group 2: ASIA
India, Maldives, Nepal, Pakistan, Sri Lanka, Brunei Darussalam, Cambodia, Indonesia, Lao People’s Republic, Malaysia, Myanmar, Philippines, Singapore, Thailand, East Timor, Vietnam, Armenia, Azerbaijan, Bahrain, Cyprus, Georgia, Iraq, Israel, Jordan, Afghanistan, Bangladesh, Bhutan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, State of Palestine, Turkey, United Arab Emirates, Yemen, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, China, China, Hong Kong Special Administrative Region Kong Region, China, Macao Special Administrative Region, Japan, Mongolia and Republic of Korea (South Korea).
Country group 3: CARIBBEAN
Saint Kitts and Nevis, Dominica, Saint Lucia, Saint Martin (French part), Saint Vincent and the Grenadines, Dominican Republic, Grenada, Guadeloupe, Haiti, Jamaica, Martinique, Montserrat, Puerto Rico, Saint-Barthélemy, Anguilla, Antigua and Barbuda , Aruba, Bahamas, Barbados, Bonaire, Sint Eustatius and Saba, Trinidad and Tobago, Turks, and Caicos Islands, United States Virgin Islands, British Virgin Islands, Cayman Islands, Curaçao and Sint Maarten (Dutch part).
Country group 4: CENTRAL AMERICA
Guatemala, Honduras, Mexico, Nicaragua, Panama, Belize, Costa Rica and El Salvador.
Country group 5: EUROPE
Åland Islands, Channel Islands, Denmark, Estonia, Faroe Islands, Finland, Guernsey, Iceland, Greenland, Ireland, Isle of Man, Jersey, Latvia, Lithuania, Norway, Sark, Svalbard and Jan Mayen Islands, Sweden, United Kingdom Britain and Northern Ireland, Albania, Andorra, Bosnia and Herzegovina, Croatia, Gibraltar, Greece, Holy See, Italy, Malta, Montenegro, Portugal, San Marino, Serbia, Slovenia, Spain, Belarus, Bulgaria, Czech Republic, Hungary, Poland, Republic of Moldova, Romania, Russian Federation, France, Germany, Liechtenstein, Luxembourg, Monaco, Netherlands, Switzerland, Slovakia, Ukraine (excluding the Autonomous Republic of Crimea, Ukraine and Sevastopol, Ukraine), Former Yugoslav Republic of Macedonia, Austria, and the Belgium.
Country Group 6: NORTH AMERICA
United States of America, Canada, Saint Pierre, Bermuda and Miquelon.
Country group 7: OCEANIA
Australia, New Zealand, Guam, Kiribati, Marshall Islands, Micronesia (The Federated States), Niue, Pitcairn, Samoa, Tokelau, Tonga, Tuvalu and Wallis, Norfolk Island, Fiji, New Caledonia, Papua New Guinea, Solomon Islands, Vanuatu, Nauru, Northern Mariana Islands, Palau, American Samoa, Cook Islands, French Polynesia and Futuna Islands.
Group of countries 8: SOUTH AMERICA
Argentina, Brazil, Chile, French Guiana, Paraguay, Peru, Suriname, Uruguay, Bolivia (Plurinational State), Colombia, Ecuador, Falkland Islands (Malvinas), Guyana and Venezuela (Bolivarian Republic).
