According to an Adobe report, users who use voice search while shopping online are three times more likely to make a purchase than those who don’t. That alone tells you about the behavioral changes you might find for users using their voice to search compared to traditional search methods.
In this article, let’s discuss the importance of voice search optimization and provide you with strategies to get the most out of it, all with guidance from the experts at Marketing Eye.
Understanding voice search
Voice search allows users to perform searches by speaking through a device instead of typing manually. This method uses language processing to understand and interpret spoken queries, providing users with relevant results. As it continues to evolve, it is also reshaping consumer behavior in how people search and make purchasing decisions.
The Rise of Voice Search
Voice search has gained momentum in use by people around the world. Recent studies show that a significant portion of searches are now performed via voice, indicating a modern shift in search behavior. The survey showed that 72% of users who owned voice-activated speakers use them as part of their daily routine. Think about the last time you or someone you know said “Hey Siri…”. It happens more often than you think. Consumers increasingly rely on ways to further increase the efficiency of their daily tasks, and it’s our job to help them do just that!
Advantages of voice search optimization:
● Search experience: Voice search offers a convenient and intuitive way for users to search for information, making the process more accessible in nature.
● Increased traffic: By optimizing for voice search, businesses allow access to more effective search methods, driving organic traffic to their websites.
● Competitive advantage: Early adopters gain a competitive advantage by meeting the evolving needs of their consumers as well as adopting emerging trends.
Voice search compared to traditional search
The difference between comparing voice search to traditional search lies in a user’s behavior as well as their intent to search for their needs. Traditional search methods usually involve a user manually typing their queries into a search engine. On the other hand, voice search allows users to speak it to a device. The difference in the two methods has an impact on user behavior. Traditional search users often use shorter and more concise queries. Consider the Top 5 Taco Restaurants in X Town. Voice search users, on the other hand, often use more spoken and natural language to search for their needs. An example would be “What are the best taco restaurants nearby?”
By understanding the differences between traditional search and voice search, businesses can stay ahead and connect with their audience more effectively by optimizing their online presence.
Strategies for Voice Search Optimization:
Traditional SEO strategies may not be enough for businesses to stay competitive today. Voice search has created a shift in consumer behavior that means businesses need to optimize and adapt their content to adapt to the behavioral changes brought about by the rise of voice search. Here are some best practices for leveraging voice search:
● Optimizing business details: Make sure all your business details like description, contact details, location etc. have been updated to improve visibility in search results.
● Improve and optimize the website: Execute strategies that make your website user-friendly and accessible. Such features include making it mobile-friendly, using long-tail search-related keywords, optimizing image and video file sizes, page speed, and more.
● FAQ Sections: Think about the most common questions your customers ask or might ask you. Anticipate these questions and provide answers in an informative and concise manner in the Frequently Asked Questions section.
● Rate the comments: Continue to make adjustments based on user behavior by consistently evaluating the performance of your voice search strategies.
The future of voice search
One of the biggest changes in search marketing is the shift to more conversational and natural language queries. This requires businesses to focus more on content that is more conversational. Think about how you would search for the nearest pizzeria near you. You would probably ask your virtual assistant something like “Hey [Assistant], what are the best pizza places nearby?’ Understanding how consumers use search functions can help businesses deliver relevant and personalized information in a more natural way.
As voice search tends to be more personalized and context-based, businesses need to ensure that all of their information is up-to-date, such as contact information, location, description, etc. This allows potential customers to easily find and reach your business through any search method they use.
With the rise of voice search in recent years, businesses need to ensure their SEO strategies are up to date in order to take advantage of this trend. With Marketing Eye’s fractional CMO services and outsourced marketing solutions, companies from diverse industries can achieve accelerated marketing ROI. Harness the power of voice search today with Marketing Eye to maximize opportunities for tomorrow.
Are you ready to take your strategies to the next level? Contact Marketing Eye today to explore how our team of experts can help your business thrive today!
