As technology evolves, web design is no exception. As we look ahead web design trends in 2024many emerging trends are appearing everywhere.
For example, 67% of US companies agree that adopting AI technology has helped create better customer experiences. From cutting-edge AI tools to innovative layouts, the future of web design is shaping up to be exciting for designers.
So, without further ado, this article will look at the best web design trends in 2024 that you need to know about.
Top Web Design Trends for 2024
The trends between website design and UX often overlap. Website design trends in 2024 are no longer about designing for the web but about improving the user experience. This change results from new automation tools, the popular use of website templates, and the uptake of mobile apps.
So web designers should start thinking like UI/UX designers and master the digital touchpoints to add value.
Accessible UX Design
27% of the US population has a disability that affects their use of the web. As designers adopt a UX mindset, designing for accessibility is a website design trend we’ll see more of in 2024.
Designing for accessibility prioritizes the unique needs of your website visitors. Accessible website design ensures the same experience for people with disabilities.
When you design your website with accessibility and navigation in mind, it benefits you in many ways:
- Higher website traffic
- More time spent on your site
- Better search rankings
- Better brand reputation
However, this trend will go beyond simple compliance with WCAG standards. Designing for accessibility will allow you to find more ways to interact with a wider audience.
UX Magazine offers great tips for making your website more accessible through design. In particular, here are some of the more insightful tips:
Design for accessibility
| I am doing Think about your users. Understand how and where they use your website or app. | Don’t neglect user behavior. If you know your audience is on the go, consider features that help their accessibility in outdoor and public spaces. |
| I am doing Be consistent. Design your website to be easy to understand by following your website design. | Don’t do it Get complicated. Use simple language and make sure your web pages are easy to navigate. |
| I am doing Offering Choice and Control. Give users plenty of options for how they interact with your site. | Don’t do it Hide headings. Leverage headings to dictate which information takes priority. |
| I am doing Structure your Content. Design your website so that the most important information or actions are prioritized. | Don’t do it Stop improving. There are endless ways to improve accessibility. A multilingual user interface, alt text, and even the colors of your website can improve accessibility. |
| I am doing Add more value. Add features that make your site easier to use—for example, vibration alerts for the hearing impaired. |
Want to start designing for accessibility? Here are some great articles to get you started:
AI integration
If 2023 was the year for AI innovation, 2024 will be about AI applications in website design. 28% of top performing organizations are already using AI for marketing. This year, we will likely see web designers also adopt a combination of AI tools for every aspect of website design. Some use cases include analyzing website behavior, creating content, or building your website from scratch.
There are already several AI tools available to streamline and simplify website building:
- WixADI
- Halfway trip
- Wizard
- Gyro
- CigiAI
- Framer AI
As you incorporate AI into your website design, it’s important to keep the following best practices in mind:
- Have a clear goal and understand how AI will help you achieve that goal.
- Continue to collect and analyze behavioral data on your website.
- Use your data to test, iterate and improve your website design.
- Be ethical and transparent about your use of AI.
- Don’t just rely on AI, especially for copying. Make sure your website is still built for people.
Big brands like Netflix, Amazon and Spotify are proving that AI can improve the user experience in other ways. All three companies incorporate artificial intelligence to analyze user behavior and improve personalization. Netflix can make better viewing recommendations, Amazon can recommend better products, and Spotify can create personalized playlists. These are just a few examples of how AI can improve your website beyond design.
3D interactive web design
In 2024, expect an increase in 3D elements for a more immersive and interactive website. 3D elements on the web are now more accessible and efficient thanks to improved technologies such as WebGL and CSS3D.
3D interactivity started with virtual tours from companies like Zillow. But now 3D is being applied to make it easier for users to interact with products. Apple.com is a great example of using 3D elements that allow customers to interact with their products from every angle.
3D design can achieve an impressive website experience and user-friendly interface, becoming a key trend of modern web design. 3D elements change interactions on the website, creating a more memorable experience.
VPS hosting offers greater control, resources and scalability, making it ideal for handling the complex requirements of interactive web designs.
Dark mode
Dark Mode will continue to be a popular user interface design choice, not only for mobile apps, but also for desktop websites. Users love it for reducing eye strain and preserving battery life on their mobile devices. In addition, dark mode can improve readability and accessibility for visually impaired users.
Try a darker color palette for a sleek and professional look. But also be sure to avoid these design pitfalls:
- Washed out visuals
- Color selection
- Pure black background
Overall, make sure your graphics work in both light and dark modes. And, make sure the design choices you make focus on user accessibility.
Bento Grid Website Design
According to Smart Insights, Bento grid website layouts are back in style. Popularized by Apple, the Bento grid design is inspired by the Japanese Bento box. Different sized boxes present content in separate sections. It offers a playful yet clean way of organizing your website, incorporating elements such as animations for a more visually appealing user experience.
Suggestion: The Bento Grid isn’t for everyone and the look can fall apart in a messy design choice. Consider other design elements such as color, embedding animations, and composition.
Bento Grid is a fun layout to try out with your website and shake things up for your user experience.
Learn more about the basic website elements that increase online earnings
Final thoughts
Website design in 2024 will be a combination of creativity, functionality and user-centered design principles. Responsive web design and UX principles will be essential to creating websites that work well on all devices.
Stay ahead of the curve by following the web design best practices that are shaping the future of modern websites. Here’s what others expect to see trending in 2024:
