You have spent too much time trading time for money in your business. IT STOPS TODAY. Create your ideas and start benefiting from a business model that fits your lifestyle…
Your business has reached a ceiling in terms of the money it makes. So much so, you leave a dent “your size” from repeatedly hitting that damn roof. You’ve run out of time to exchange cash, to the point where you’re considering turning people away – *shock horror*. You’ve become obsessed with the idea of working fewer hours AND making more money – but those two concepts are never going to be bedfellows, let alone siblings, right?
Maybe you’ve reached your peak in terms of the number of people you think you can influence? Maybe your scene is getting too small and you’re ready to reach more people, teach more of your good stuff, and make a huge impact in your field?
Whatever the reason, you’re ready to get into those passive income pants that have been hiding in the back of your closet but… you don’t know if they fit! There’s a blind spot: you’re confused by the courses, you’re confused by the subscriptions, and you’re just done with digital… what to do?
What would work best for your already amazing business, without a load of extra work and without scaring away your existing, wonderful customers?
Ooh… face your super butt like this…
Here you will find different superpowers that reflect you and your business:
- Content Captain
- The Design Dominator
- The Bionic Brain
- The Super Scaler
Each represents the type of business owner you are, the position you work in, and the type of impact you already have. It’s a perfectly curated list designed to reflect EVERY type of business there is, so you don’t miss out, as long as your product or service.
With each of these superpowers, I’ve also curated a special list of specific “missions” (passive or extensible product ideas) for you to consider, which are perfectly suited to each superpower, depending on your skills and business niche. But you can only grab these for free (you know the drill!) and I promise you, these suggestions alone are worth their weight in gold! They are a real starting point for anyone considering going passive for their business.
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You too may fall into many descriptions of superpowers and that’s okay! Read them all and follow what you like best or that is the EASIEST next step for your business. You’ll get it, I promise.
Choose the adventure and become the hero of your business!
USE CAPITALS IN YOUR CONTENT
Ahh Content Captain; master of language, designer of hilarity and tradition-guide of immense value!
*Huge applause* – seriously – you deserve it! I know how much work you put into creating such a buzz and it didn’t go unnoticed!
Your followers love you and you have many of them surrounding your witty, engaging and valuable content. You like and have ideas for days in your field of expertise. You can literally run circles around anyone who dares to suggest otherwise.
Now is the time to maximize the returns you get from your people by monetizing the traffic that lovingly drops at your door. It’s time to start getting paid for the suggestions you make by embedding affiliate links in your content. It’s very easy to do and without it, you’re leaving money on the table! Your readers/viewers are already buying the things you recommend or talk about – you’ll get paid for it for heaven’s sake!
Publishing your best work could also prove extremely beneficial. You’re a content machine, don’t let that written content start gathering digital dust. Put it out there with a new outfit and your followers will grab it at the first opportunity.
You can also consider pointing your clients to the “natural next step” from the advice you provide. You can use drop shipping to maximize returns from such content and minimize the work you do. And while you’re at it, monetize your other content items like podcasts, videos, and written content, and there are tons of ways to do that.
Sooo, you could also generate recurring revenue with exclusive content subscriptions…
I can’t help it. you have all the power to create epic offers that your customers are just begging to buy from you.
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DIGITALIZE YOUR DESIGNS
Oooh, creative genius you are! Always a new idea, always tinkering, tinkering, making or creating something beautiful with materials usually found everywhere and throughout your workspace!
Your design talent shouldn’t be limited to creating something once or having to slog to recreate the same design over and over again. People come to you for your genius, but there will be plenty of people out there who love what you do and want to support you, but don’t need you for 1:1 work. There will also be customers who need something from you in addition to what you already provide (a good example here would be jewelry designers who sell beautiful pieces, but your customers need products to store, care for, and clean beloved pieces! See what I’m up to 😉
The answer to your failure is to use your skills once and create multiple products, print on demand, license your designs to allow others to benefit from your skills, or sell digital prints of your designs again and again, with a little work beforehand. Get connected with white label or free products that your customers want and need without buying huge bulk product and having to store it under your bed!
Your talent has potential and your hands don’t have to hurt to return big profits.
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PRODUCE YOUR BRAIN
Your brain is like a beautiful mine of information, but regurgitating it over and over again in a one-on-one scenario can be exhausting. Your clients come to you for your expertise, your knowledge, and your incredible genius. You know your stuff, and while you enjoy working one-on-one with clients to help with their specific needs, you see trends in the problems your clients face. The same questions seem to come up over and over and you know there’s a way to teach more people what you know without actually being there, holding their hand.
Now is the time to maximize the returns you get from your people by bottling your brain. Making this expertise your own through creating digital courses, self-publishing, or providing access to all the right resources in one place will allow you to reach many people with the same general questions you answer. Consider maximizing the returns on your specific knowledge through group programs, masterminds and virtual summits, through which you can reach many people who really need you, but may not be able to afford to work with you or can’t contact you.
Become the dominant authority in your field of expertise by creating content that lets anyone access your brain, whether you’re there or not.
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BECOME THE TEAM GURU
Your superpower lies entirely in your ability to engage and excite your audience. You are a superstar in your own right and should celebrate the achievement of making so many people think you are the bees knees. Ideal clients knock on your door regularly and you never have to look for work. But there are people out there, following your every social move, who you know can’t afford to have you in their lives.
Besides, you don’t have time to help them anyway. you are very tight!
The obvious answer to this wonderful disaster is to raise your prices. And I hope you already have. However, it does not solve the time-for-cash trade-off. And really, it would be nice to work less, wouldn’t it? Nor does it allow you to help those people you are already out of reach of… hmmm.
If you haven’t thought about it before, now is the time to leverage your carefully sourced crowd, but in the right way. It’s about serving your community something they need, on a silver platter, that they’ve probably already ordered – you just haven’t paid much attention yet. A scalable subscription-based product is the way to go.
Your followers are potential customers who need more from you than a single. create it through engaging subscriptions that design and maintain a sense of cohesion, give them tools to DIY, or break down a process your customers can easily follow. Subscription models are right for you because they allow you to scale your business beyond anything time allows. A well-oiled, automated subscription machine is a completely unlimited stream of income. It doesn’t matter if there are 10 or 10 thousand customers using the process. you create the content independently and already have an audience ready and willing to buy from you – that’s gold!
Don’t worry about the weakness factor of a membership either. Building a paid community doesn’t have to be a vanity project. it can be extremely rewarding to help people at a lower price, but in bulk. It allows you to reach a hell of a lot more people at once. And it’s incredibly lucrative when done right.
And a subscription doesn’t have to be just the traditional content and community subscription model if you don’t like that. How about breaking down a very complicated process and teaching the steps each week? What about giving your customers access to your software “as” or “with” a service (SaaS/SwaS)? Retention models for those “just in case” moments also work very well and can allow you to offer multiple levels of service to your subscribers. There’s also access to slide files, resource libraries, document cases, exclusive content, and more! You can even charge a subscription to access you! I have clients who have extremely successful business models based on one monthly zoom call!
Oh, and whether you’ve already done it or not – it’s time to increase your rates 1:1.
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My point, dear friend, is that by monetizing the right areas of your business in the right way, you can create an unlimited, scalable evergreen content model that allows you to help more people, take more time, and you earn a lot more (like – big bucks if that’s what you want!)
Honestly, you’re doing your prospects/readers/viewers a disservice if you don’t – there are people out there who need you and you can help them right now!
And if you need IMMEDIATE help planning and executing your mission with pinpoint accuracy, give me a shout and let’s talk about it:
Book a ‘sick free’ Cuppa.
